Bell: Inspiring Champions with a Legacy of Speed and Confidence

For over 60 years, Bell has been synonymous with speed and helmets. Founded by Roy Richter in the 1950s California hot rod and racing scene, Bell was born out of a passion for driving fast and a desire to meet the unmet needs of speed enthusiasts. From building race cars to addressing the grim realities of racing, Bell Helmets emerged as a solution.

Roy Richter’s limitless spirit has guided Bell throughout its history, earning the admiration, trust, and loyalty of generations of champions. Bell has been at the forefront of helmet innovation, constantly anticipating and creating advancements that have shaped the industry. This drive to push boundaries and create possibilities remains an integral part of Bell’s ethos today.

Whether it’s for auto racing, motorcycling, or bicycling, Bell is synonymous with instilling confidence and enabling greatness. Established in 1954, Bell has proven itself time and again.

The Bell Way is rooted in the culture of auto racing, motorcycle, and bicycle communities. Bell doesn’t just make helmets; it creates opportunities. Born in a garage and fueled by passion, Bell’s mission is to inspire the world to live, ride, drive, and thrive. Collaborating with the world’s best drivers and riders, Bell continues to empower them to be their best.

At Bell, we value what matters to our customers. We celebrate utility over fashion, substance over pose, and performance over pretense. We aim to authentically share the energy and passion of the sports and activities we love, expanding their reach and accessibility.

Our philosophy is simple: anything Bell creates is designed to fulfill specific needs without unnecessary embellishments. The Bell aesthetic is purpose-built, focusing on utility and function, much like a race car or fighter jet. While our products are visually appealing, their ultimate beauty lies in their performance. We build essential performance tools that are meant to be used.

Join the legacy of champions and experience the confidence that comes with Bell. Explore our range of helmets and discover the perfect fit for your speed-driven pursuits. With Bell, you can unleash your potential and embrace the thrill of the ride like never before.